A strategic ad tech consultancy

Have experts boost your revenue on CTV, OTT, FAST, and all the other acronyms

Services

Ad server migration & setup

Our team can help you launch a new ad server or migrate your existing setup. We've worked with all the major players, including FreeWheel, Google AdManager, Publica, and SpringServe, and understand the complexities of inventory and demand management.

We take on projects of all sizes and can provide industry experts in both technical and project management roles.

FAST channel distribution & monetization

Have existing FAST channels that are currently on a revenue share and think you can get more by repping the inventory yourself (you can)? Or have a large VOD catalog sitting around collecting digital dust?

We'll help you tap into the FAST space at any stage in the game. We can get you set up using scheduling platforms like Wurl and Amagi, as well as plug into the adserver(s) of your choice.

CTV/OTT sales and activation

From the endpoint to the advertiser, we are well-versed in the full chain of events that lead to each impression, from both a technical and business standpoint.

We can help you ensure that all your direct-sold, programmatic, and partner demand gets where it needs to go in the most efficient and cost-effective way possible. We work with all the major CTV manufacturers, including Roku, FireTV, AppleTV, Chromecast, and Samsung. We are equipped to collect and analyze device-level logs on these devices and more.

Ad tech audit and rearchitecture

Suspect there are holes in your ad tech pipes that are leaking dollars? We're not afraid to dig into the deep stuff and uncover every inefficiency in your setup.

Once we have determined the work needed to return your architecture to its optimal form, we are happy to get our hands dirty and make the repairs ourselves or draw up a plan that can be implemented by members of your team.

Documentation and training

Whether you need to document and define years of complex process and architecture, capture nuances of your distribution endpoints, or train your team on SSPs vs DSPs, we've got you covered.

Having worked intimately with most of the major ad servers, programmatic demand partners, distribution services, and player platforms, we have a vast set of knowledge in both the core concepts of ad serving as well as the nuances that go along with different setups and vendors.

Programmatic media strategy

We can help untangle and prioritize your complex demand setup with a focus on revenue, operational efficiency, and cost.

We will work directly with all your ad server, distribution, and demand partners to help implement and maintain the ideal setup that centers around your monetization strategy. Our team has worked extensively with demand partners such as Madhive, Magnite, The Trade Desk, Adobe, and more.

Troubleshooting

Have a lingering issue that you can't seem to quash? Vendor support not giving you the answers you need?

As experts on all pieces of the ad tech setup, we are well-equipped and willing to get to the bottom of those pesky problems where there is seemingly no solution.

About

kebTech was launched in 2018 to fill a gap in the ad tech industry around outsourced expertise. Many of the larger consulting firms do not employ domain-level experts and can only offer solutions that scratch the surface of actual client needs. We provide ad tech experts that operate as needed in an ad-hoc, project, or long-term basis to keep your team operating at peak performance and focused on revenue goals.

Today, we work with publishers and media companies to develop fully-managed, revenue-rich strategies in partnership with ad tech providers across the entire industry.

We have provided a wide variety of ad tech solutions to the following clients: